One of China’s biggest e-commerce companies held a runway show at New York Fashion Week

It may seem a little strange that—China’s biggest e-commerce company in terms of sales direct to consumers—held a fashion show at New York Fashion Week, but it had good reason. While was there last night (Feb. 17) to promote the work of rising Chinese designers, including Alicia Lee, Chi Zhang, and Gioia Pan, it was also promoting itself.

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