Alibaba’s 11.11 Global Shopping Festival

The world’s biggest online sale, set to tally up to $US21 billion worth of sales by 40,000 merchants in just 24 hours.

Kicking off at midnight tonight (3am AEDST) on Chinese e-commerce giant Alibaba Group’s online platforms, this year’s Singles Day sale is expected to be the biggest yet.

Hundreds of Australian businesses are set to profit from the Double 11 festivities, with access China’s 600 million online shoppers through their stores on Tmall Global.

More than 1,300 local brands already sell through the platform, including a2 milk, Devondale, and Blackmores, making Australia the fifth biggest seller country in the world.

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