Companies, and individuals alike are partnering with local farmers to snap up orchards growing the world-famous Malaysia durian, Musang King. Currently, Chinese own 121 hectares of prime Malaysian durian land.
The popularity of the fragrant durian, referred to here as the “king of fruits”, has skyrocketed among Chinese tourists. They are particularly fond of the Musang King variety, a strain of durian prized for its creamy, sweet flavor. In recent years, this spike in popularity has resulted in several knock-on effects.